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Sales behaviour — Adventure Works
Quarterly trend, brands, regions, stores and key customers
Problem
Summarise commercial performance to guide loyalty and expansion decisions.
Data
Adventure Works sales data 1997–1998 (sales and margin by brand, region, store and customer).
Methods
- Quarterly sales and margin trend
- Rankings with brand, region and store filters
- Region × brand matrix
Results
- Sales of 326.38K in Q4 1998, the highest quarter of the period.
- North West concentrates sales (847.8K) vs 330.4K for Mexico Central.
- Hermanos and Tell Tale lead sales and margin by brand.
Gallery
Tools
Looker Studio